Thai Education Crisis: Call on Business Leaders and International Schools to Secure Thailand’s Future through the “Kids Go to School” Program

FOR IMMEDIATE RELEASE

Thai Education Crisis: Call on Business Leaders and International Schools to Secure Thailand’s Future through the “Kids Go to School” Program

BANGKOK, THAILAND – Feb 4, 2026 – As Thailand approaches a pivotal general election that will define the nation’s trajectory for the next decade, Father Edgar, initiator of the Kids Go To School Bangkok project and member of the Xaverian Missionaries, is issuing an urgent call to action for the private sector and international schools. The organizations are seeking strategic sponsors for the “Kids Go to School” program, an initiative designed to ensure that Bangkok’s most vulnerable children are not left behind during this era of national transformation.

With the upcoming Thai election placing a spotlight on social equity and economic recovery, education has emerged as a frontline issue. The incoming administration will be tasked with navigating a "learning crisis" highlighted by UNICEF Thailand, where recent PISA assessments show a decline in reading, math, and science scores. The election represents a critical window of opportunity; however, experts warn that policy changes take years to manifest, making immediate private sector intervention through programs like “Kids Go to School” essential to prevent a "lost generation."

“Thailand’s long-term future will be decided in its classrooms, but those classrooms are currently at a crossroads,” said Pacharee Pantoomano, the MD of Brandnow.asia. “While the election will shape the macro-policies of education, the immediate reality for many families in Bangkok is a struggle to afford uniforms and transport. We cannot wait for political cycles to finish before we act; these children need to be in school today to be the informed citizens and skilled workers of tomorrow.”

The "Kids Go to School" Program: A Call for Corporate Synergy. The "Kids Go to School" campaign is being supported by Brandnow.asia, the goal is to provide direct support to children in Bangkok’s underserved communities. The program is specifically looking for:

• Corporate Sponsors: Businesses can lead by example during this election year by funding "Back-to-School" kits or student transportation.
• International School Partnerships: A call for Bangkok’s leading international schools to engage in resource sharing or student-led fundraising to support their peers in local community schools.
• Logistics & Resource Support: Companies are encouraged to provide in-kind support to ensure physical barriers to education are removed.

The Economic Imperative: Investing in education is a strategic necessity for Thailand’s aging society. UNICEF data reveals that completing secondary school significantly increases future earnings and national GDP. As political parties debate the future of the Thai economy, the "Kids Go to School" program offers a tangible way for businesses to contribute to the human capital that any future government will rely upon.

“We are inviting the international academic community and industry leaders to be the ‘secret weapon’ in Thailand’s Go-To-Market for the future,” says Pacharee Pantoomano of Brandnow.asia. “The election will determine the course of education, but our sponsors will determine who actually makes it through the school gates. By supporting ‘Kids Go to School,’ brands are making a non-partisan investment in the very fabric of Thai society.”

How to Help Businesses and international schools interested in sponsorship opportunities are encouraged to contact Brandnow.asia to learn how they can support Thailand’s youth during this transition.

For more information, please visit brandnow.asia or contact:

About KIDS GO TO SCHOOL BANGKOK

Kids Go To School Bangkok is a charitable initiative dedicated to providing scholarships for underprivileged Thai students in Bangkok’s Khlong Toei district. Founded in 2020 during the COVID-19 pandemic with support from Bangkok Accueil, the project has since become well known and respected in the community. Under the guidance of Father Edgar and Father Augustine of the Xaverian Missionaries, who have served the community for years to support these children, the project partners with Samaki School and other institutions, helping students reach university and beyond. As of 2026, the program has helped hundreds of students, with 15 having graduated from high school and are currently working.

For More Information

Christelle Célérier | M: +66 92 394 2540

Email: christellecelerier@hotmail.com

Fr. Edgar Nava sx | M: +66 92 296 9205

Email: enavax@hotmail.com

For media inquiries, please contact:

Kittisak Yingyai Tel: +6691 797 8277

Email: pr@brandnow.asia

Brand Now Co., Ltd
Email: brandnow@brandnow.asia
Tel: +66 90 907 8241

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