Geneva, Switzerland - Media OutReach Newswire - May 2, 2024 - Arla Foods Ingredients showcases hydrating and nutritionally beneficial whey protein drinks at Vitafoods Europe 2024.
Lacprodan® ISO.WaterShake Comes in shake powder form Rich in essential amino acids EAAs and the BCAAs family of amino acids, it is easily blended with other beneficial ingredients, increasing the opportunity to display nutritional information that is both physically and cognitively healthy. Suitable for consumers looking for products that are easy to drink and provide holistic nutrition. For example, a new concept drink that will contain a mixture of Zinc, caffeine, and protein that is as refreshing as water. Solutions are available in both ready-to-drink bottles and shakes. There are also many popular herbal flavors to choose from.
Innova's top ten food and beverage trends for 2024 show that these concepts meet market needs in many ways, with research showing that 42% of global consumers think Protein is the most important nutrient. They can also predict future directions: protein will become even more important in everyday drinking water products.
Sarah Meyer, Head of Sales Development and Health & Performance at Arla Foods Ingredients, said: “Active consumers are increasingly embracing a holistic approach to their health. And look for products that provide multiple benefits rather than focusing on just one benefit. An obvious example is beverages that add essential daily nutrients while conveniently hydrating the body. During the demonstration of these new concepts Our whey protein isolate is the perfect solution for this need. Designed to attract consumers who are looking for health care. It can be developed into a popular performance drink that is both refreshing and nutritious.
The leader in premium nutrition also has two more concepts to present at booth number K122: