Shanghai, China - Media OutReach Newswire - 9 May 2025 - Vesira, a luxury furniture brand from Shanghai, combines the sophistication of Italian craftsmanship with Asian sophistication. The launch marks a significant milestone for Vessira in expanding its market into the Middle East and Southeast Asia, including key countries such as Indonesia and Singapore, which are the brand's main target markets in the next phase.
Vessira has established itself in the middle between international luxury and cultural craftsmanship. It presents a collection of furniture that combines the sophistication of materials from Italy. Inspired by Asian simplicity and warmth, the resulting piece of timeless furniture has been carefully selected to elevate the space with elegance, subtlety, and clear intent.
Design Without Borders Vesira's entry into the Middle East market is an important milestone in its global expansion strategy. A spokesperson said, "Dubai is a gateway to the East and West and a reflection of the deep understanding of cross-border cultures, something that Vessira has always valued." After the launch at INDEX, the brand plans to build strategic partnerships in the region, including the hotel segment. Luxury residential projects and boutique design centers, along with the opening of future showrooms and collaborations in various projects that are carefully selected.
Headquartered in Shanghai, Vessira leverages this strategic location to work closely with Asia's leading design capitals. At the same time, it adheres to high quality standards through long-standing partnerships with master craftsmen from Italy as well as craft experts from around the world.
Created for a new era of luxury
Vessira is not just a furniture brand, but a perfect modern living philosophy. Every piece is created with a commitment to sustainable value, made from the finest materials that are responsibly selected. Design more beautifully over time and create with a process that is friendly to the planet. Vessira does not focus on following fashion trends in the short term, but chooses to create works that reflect the elegance, calmness and depth of architecture, so that every living space becomes a meaningful area of beauty.
Vesira's design identity is characterized by delicate lines. Marble in cream shades Everything has been carefully selected and arranged for those who are looking for more than decoration, but meaning, identity and emotion that can be felt in every composition.
A heritage of beauty that has been reinvented
Vessira was born from the vision of Fransisca Lim, a Chinese-Indonesian businesswoman who inherited her roots from a family specializing in luxury real estate and hotels in Shanghai and Jakarta. The brand will convey the heritage of exquisite living into concrete through every piece. Although Lim's name is not placed as a hallmark of the brand. But her ideas and vision, which fuse cultural roots with a global perspective, continue to inspire Vessila's direction.
Moving forward into the future
After a spectacular launch in Dubai, Vessira is set to expand into a market that values luxury through deep design. Whether it is Thailand. The long-term plan is to set up a regional showroom and flagship store that reflects Vesila's cross-cultural identity in a lively and tangible way, so that visitors can experience the beauty of the furniture.
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เกี่ยวกับ Vessira
Vessira เป็นแบรนด์เฟอร์นิเจอร์หรูที่ตั้งอยู่ในเซี่ยงไฮ้ ซึ่งผสมผสานวัสดุอิตาลีกับความรู้สึกการออกแบบแบบเอเชีย มุ่งเน้นไปที่การผลิตที่ยั่งยืนและการเล่าเรื่องระดับโลก แบรนด์นี้ให้บริการตลาดที่อยู่อาศัยระดับสูงและการบริการด้วยวิสัยทัศน์ที่มีรากฐานมาจากมรดกและถูกสร้างขึ้นเพื่ออนาคตของการใช้ชีวิต