Shabushi Unveils New Flagship Concept Store – “Shabushi ICHITEN' at One Bangkok, A Must-Visit Destination for Shabu-Shabu and Sushi Lovers.

Shabushi, a beloved Japanese restaurant brand, continues its expansion journey with the unveiling of its first flagship store, “Shabushi ICHITEN”, at One Bangkok. This premier location marks a milestone in Shabushi’s evolution, offering shabu-shabu and sushi lovers a new, upgraded, innovative experience.

Ms. Sasai Tungdajahirun, Managing Director of Oishi Holding Company Limited, explained: “The launch of “Shabushi ICHITEN” represents a shift for Shabushi from a mainstream to a premium mass-market brand. We’re introducing a prototype experience that blends exceptional taste with exclusivity. Our flagship restaurant is designed to showcase luxury and quality, from refined interior design and superb service to an engaging and memorable ambiance. This will help us build a strong connection with diners seeking distinct, high-quality dining experiences.”

Ms. Sasai added that the flagship store aims to deliver a unique dining experience through seamless service, innovation and advanced technology. “A special highlight is the automatic express delivery service with a two-stage conveyor belt. Customers can also order special items using their personal mobile devices to scan a QR code – adding both convenience and speed to the experience. These innovations make every meal a special, memorable event,” she said.

The “Shabushi ICHITEN” flagship store’s “GOOD TASTE GREAT TIME NEVER END” concept features a diverse selection of over 100 menu items, including traditional Japanese fare like shabu-shabu, and sushi. “Shabushi ICHITEN” offers two main buffet options to meet different needs:

• PREMIUM BUFFET (499 baht+ per person): Enjoy unlimited access to a delicious buffet offering more than 90 items including shabu-shabu and sushi, as well as premium beef and pork options like Angus beef, ribeye, Kurobuta pork hip, bacon etc.
• PLATINUM BUFFET (599 baht+ per person): This top-tier option includes all premium buffet items plus a platinum menu featuring Wagyu beef, Katabara beef (belly), Katarozu beef (neck) as well as premium seafood including fresh New Zealand mussels, seabass, squid and more – bringing the offerings to over 100 items.
• For an additional 99 baht+ per person, diners can enjoy the exclusive “WAGYU (F1) BLACK OPAL”, a premium, first-class Wagyu beef recognized for its tenderness, rich flavor and award-winning quality. This beef has won a gold medal for two years, consecutively. The 99++ per person offer only applies to those using the PLATINUM BUFFET service.

Brand Concept: Good Taste Great Time Never End
Under this concept, “Shabushi ICHITEN” aims to deliver a superior experience to diners by combining exceptional flavors with an atmosphere that fosters lasting happiness. Every dish is thoughtfully crafted to meet the desires of shabu-shabu and sushi lovers, making each visit absolutely extraordinary.

Store Concept: The Endless Happiness of Shabu-Shabu Vibes
The restaurant’s interior design reflects the boundless joy of dining in a warm, inviting atmosphere that transports guests into the authentic world of Japanese cuisine.

Brand Personality
“Shabushi ICHITEN” embodies a personality that is lively, cheerful and passionate about creating happiness through food and the joy of eating shabu-shabu and sushi. The brand aims to provide customers with meaningful moments shared with loved ones in an environment that encourages relaxation and enjoyment.

“The launch of “Shabushi ICHITEN” at One Bangkok is a key strategy in elevating our brand to premium status and establishing it as a must-visit destination for lovers of Japanese cuisine, especially those who appreciate high-quality shabu-shabu and sushi,” Ms. Sasai concluded.

Experience the finest in Japanese dining today at “Shabushi ICHITEN” at One Bangkok (5^th floor, Parade at One Bangkok, open daily from 11am. to 10pm. For more information or reservations, please call 06-4229-8252.