Premium fitness equipment brand Matrix is introducing a new and highly innovative cardio machine with the latest features developed by American experts. The new cardio series is noted for its technology and design that meet rising exercise trends. The brand expects to receive a lot of positive feedback from customers and projects sales growth of at least 10%.
Daniel Lai, managing director of Johnson Health Tech (Thailand) Company Limited, said: “Johnson Health Tech is an Asian leader in fitness equipment. For more than 40 years, we have been developing fitness equipment that meets different needs for working out at gym and at home. One of our main brands is Matrix which is especially designed to be a premium product family, which is currently distributed in more than 30 countries. It has been introduced in Thailand since 2005, receiving good market acceptance with an initial sales growth projection of 15-20% and expecting to see continuous improvement at least 10% by the end of 2020.”
“Since COVID-19 pandemic, Thai people have been increasingly health conscious. This results in a continuous increase in sales of our fitness equipment from both existing and new customers. To respond to rising trend, we seek to continue the success of the Matrix brand by offering a far more experience for people looking to maximize their cardio exercise. Our latest cardio series, Metrix New Cardio 2020, has been developed by American experts to deliver both revolutionary technology and design that perfectly meet today’s exercise needs.”
The new product family includes three series. Performance series is for heavy-duty exercise so that it best suits larger fitness centers, especially those in the government’s residential projects and big hotels. Endurance series is an ideal choice for customers with space limitation. Lifestyle series is crafted for small gym and household exercise space. Each series come equipped with a variety of machines such as performance treadmill with new features that help support knee joints while running. It also features four useful wheels for the convenience when moving as well as multi-grip handle bar for increased safety and 16-inch LED touch screen for ease of control. The fitness industry’s first 22-inch Touch XL screen ensures the best possible visibility and entertainment experience with embedded social media applications such as YouTube, Netflix, Facebook and Instagram. Targeting at business owners, health clubs, hotels, and large health-related organizations in Thailand, this product will be available by early 2021.
The company also plans to be very active in the last quarter of this year. Apart from focusing on new product development to meet the needs of target customers, it will also launch intensive marketing campaigns to attract more B2B customers through different brands, which currently have 40% market share in business and fitness segments.
“We believe quality and distinctiveness of the Matrix brand, in combination with tourism, hotel and fitness center businesses making a comeback next year as a result of the government’s stimulus effort, will drive continuous sales growth of our products,” said Mr. Lai.