​Businesses in Thailand Facing an Increasing Number of Data Breaches

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New Cloudflare survey finds 75% of respondents indicated that the frequency of data breaches had increased in the past 12 months

Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today released a new study focused on cybersecurity in Asia Pacific. The report, called “Navigating the New Security Landscape: Asia Pacific Cybersecurity Readiness Survey,” shares the latest data on cybersecurity preparedness in the region, revealing how organisations are coping with ransomware, data breaches, and complexities brought about by Artificial Intelligence (AI).

The survey found that 85% of businesses in Thailand are concerned about AI increasing the sophistication and severity of data breaches.[1] Additionally, 63% of respondents said their organisation experienced data breaches in the past 12 months, with 44% indicating they suffered from 11 or more data breaches. The industries that experienced the most data breaches included Business and Professional Services (88%), Transport (75%), Manufacturing (67%), and Media and Telecoms (67%). Threat actors most frequently target personally identifiable information (65%), customer data (62%), and user access credentials (60%).

Ransomware remains an issue. The survey reveals that 33% of respondents in Thailand were concerned about ransomware, with compromised Remote Desktop Protocol (RDP) or Virtual Private Network (VPN) servers (52%) proving to be the most common means of entry by threat actors. Among respondents whose organisations have experienced ransomware attacks, 52% said their organisations have paid ransoms within the past two years, despite 48% having issued public pledges against doing so.

"The impact of cybersecurity incidents and data breaches is long-lasting, and leaders face growing challenges with tighter regulations and shrinking resources. With complex IT environments to manage, the task has only gotten harder. Cybersecurity leaders must constantly reassess their talent, budgets, and strategies to stay ahead of ever-evolving threats and protect their organizations,” said Kenneth Lai, Vice President, ASEAN at Cloudflare.

“Regulation” and “compliance” were also key themes in this year’s study. The survey shows that 63% of respondents said they spend more than 5% of their IT budget to address regulatory and compliance requirements. 59% of respondents reported spending more than 10% of their work week keeping pace with industry regulatory requirements and certifications. However, this investment in regulation and compliance has had a positive impact on businesses, such as improving organisations’ baseline privacy and/or security levels (69%), reputation and brand enhancements (65%), and improving integrity of organisations’ technology and data (64%).

Defending against cyberattacks continues to be a priority, with 88% of respondents revealing that more than 10% of their organisation’s IT budget was spent on cybersecurity.

Survey Methodology

This survey was conducted by Sandpiper Communications, on behalf of Cloudflare across a total of 3,844 cybersecurity decision-makers and leaders from small (250 to 999 employees), medium (1,000 to 2499 employees), and large (more than 2,500 employees) organisations. Respondents were drawn from a wide range of industries: Business & Professional Services; Construction & Real Estate; Education; Energy, Utilities & Natural Resources; Engineering & Automotive, Financial Services; Gaming; Government; Healthcare; IT & Technology; Manufacturing; Media & Telecoms; Retail; Transportation; Travel, Tourism & Hospitality. Respondents were based in 14 markets across Asia Pacific: Australia, China, Hong Kong SAR, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam (n=201 to 405 per country), and were surveyed online and recruited via general business panels. The survey was aimed at building a better understanding of the threat landscape facing Chief Information Security Officers (CISOs) and their teams across the vast and varied territories of Asia Pacific, and the challenges they faced around paradigms like complexity, compliance and talent. The survey was conducted in June 2024.

About Cloudflare

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organisations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organisation can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organisations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding Cloudflare’s plans and objectives, Cloudflare’s global network and Cloudflare’s products and technology, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, future market risks and trends, and comments made by Cloudflare’s Vice President of ASEAN, and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on August 1, 2024, as well as other filings that Cloudflare may make from time to time with the SEC.

The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Cloudflare undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. Cloudflare may not actually achieve the plans, intentions, or expectations disclosed in Cloudflare’s forward-looking statements, and you should not place undue reliance on Cloudflare’s forward-looking statements.

© 2024 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names referenced herein may be trademarks of their respective owners.

Media Contact
Piyapong MIDCHID
PC & Associates Consulting Co.,Ltd
Tel: +66 2970 6051
E-mail: piyapong@pc-a.co.th


[1] A data breach is an incident in which attackers gain unauthorised access to an organisation's applications, data, and networks.

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